Tops Launches MoolahVille Rewards Program: Earn Cash Back & Win Free Groceries in 2026
The new in-store and online rewards experience turns everyday grocery shopping into a chance to earn cash back, unlock prizes, and even win free groceries for a year.
WILLIAMSVILLE - Tops Friendly Markets is inviting customers to book their next trip to the NEW Tops MoolahVille - where your grocery shop pays you back. NOW through May 23, 2026, shoppers at all 147 store locations can enter the whimsical world enchanted by ‘Moolah’ - a Tops-exclusive currency that they can earn by collecting coins and keys for redeemable gift cards.
For a limited time only, Tops MoolahVille will transform everyday shopping trips into opportunities to play, earn unlimited $10 rewards, or even win free groceries for a year.
“MoolahVille might be a fun, imaginary place, but it will all add up to serious, real-life savings,” said Tops President Ron Ferri. “Our team has been designing and building on MoolahVille for a while, so I’m excited for shoppers to explore it and discover all the ways it will help them save on essential everyday items. My favorite part is that the online platform was created to give customers the chance to win prizes like free groceries for a year and help to provide meals for neighbors in need.”
HERE’S HOW YOU CAN VISIT TOPS MOOLAHVILLE
Get rewarded with Moolah, just for shopping with Tops: Earn 10 coins every time you spend $50 or more in a single shopping trip. You’ll also get another one-to-five coins every time you purchase one of thousands of select items that are identified by special color-coded shelf tags throughout the store using your Tops BonusPlus card. Those coins will accumulate quickly. Coins can only be earned in the March 22-May 23 timeframe. Don’t forget to keep your eyes peeled for the weekly digital doorbuster as you can unlock a special eCoupon via QR code found in-store or in our ad.
Redeem your coins for unlimited $10 rewards cards: You can redeem 100 coins in-store for a $10 rewards card, and there is no limit to the number of rewards cards you can earn! Coins can only be redeemed in the March 22-May 30 timeframe. Rewards cards are valid on all your shopping trips through June 13.
Play online for even more perks: Exploring the digital world of MoolahVille.com is a bonus chance to win extra prizes and coupons - every time you shop and spend $10 or more, you earn one online game key. Every key you earn unlocks another chance to win prizes, like Tops e-gift cards, free product e-coupons, sweepstakes entries for chances to win free groceries for a year, and more. And because we’re always thinking about our neighbors, online game play can also help win local meal donations for those in need.
As soon as shoppers begin to play, they will start seeing their Moolah balance reflected on their receipts and on the Tops mobile app. Ready to redeem? Simply tell a cashier at checkout and coins will be redeemed on-the-spot. All coins expire May 30, so get to playing!
“We’re always looking for new ways to stay ahead of trends and bring meaningful value to our customers,” added Ferri. “We also built MoolahVille with future growth opportunities in mind - it’s an experience we can continue to enhance, add features to, and find new ways for our shoppers to engage with for years to come.”
To learn more, customers can visit TopsMarkets.com/MoolahVille or follow Tops on Instagram and Facebook for updates.