Tops Launches Premium Sponge Candy PUNTczki to Support P.U.N.T. Pediatric Cancer Collaborative for Lent
Limited-time chocolate-glazed paczki benefits Western New York families facing pediatric cancer through partnership with P.U.N.T.
WILLIAMSVILLE - Tops Friendly Markets is proud to announce the launch of a Premium Sponge Candy Paczki, or PUNTczki, a limited-time bakery item available just in time for the Lenten season. Even sweeter than its decadent chocolate glaze and creamy sponge candy flavored filling is its purpose: every purchase helps support the P.U.N.T. Pediatric Cancer Collaborative, a nonprofit dedicated to helping children with cancer and their families.
This indulgent paczki features a rich, chocolate-glazed exterior and is filled with smooth sponge candy buttercream and is topped with a piece of sponge candy. Sold in a convenient four-pack, the Premium Sponge Candy Paczki offers customers a meaningful way to celebrate a beloved pre-Lent tradition while giving back to the community.
“Paczki season is all about tradition, indulgence, and coming together,” said Kathy Sautter, Director of Corporate Communications and Public Relations for Tops. “By partnering with P.U.N.T., we’re turning a cherished seasonal treat into an opportunity to make a real difference for children and families facing pediatric cancer.”
P.U.N.T. (Perseverance Understanding Need and Teamwork) Pediatric Cancer Collaborative provides financial assistance, emotional support, and critical resources to families navigating childhood cancer. Funds raised through this partnership will help support programs that directly impact families in Western New York.
"We are so grateful to Tops for transforming a beloved dessert tradition into a meaningful way to stand behind families in our region facing pediatric cancer," said Gwen Mysiak, Executive Director of P.U.N.T. Pediatric Cancer Collaborative. "Taking a sweet treat way 'outside the box' to make a difference is a true reflection of their commitment to being a force for good in the community. PUNTczkis are the sweetest gesture of help and hope for families facing the toughest of circumstances."
The Premium Sponge Candy PUNTczki will be available for a limited time at participating Tops locations while supplies last.
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About Tops Friendly Markets
Headquartered in Williamsville, NY, Tops Markets operates a robust network of 151 grocery stores spanning New York, Pennsylvania, and Vermont, including one franchise location. As one of Western New York’s largest employers, and with over 14,000 associates across its entire footprint, Tops is committed to delivering sustainably sourced, premium-quality products. Beyond retail, Tops is committed to the communities it serves through initiatives focused on hunger relief, health improvement, youth education, and environmental sustainability. Discover more at www.topsmarkets.com.
About P.U.N.T. Pediatric Cancer Collaborative
P.U.N.T. Pediatric Cancer Collaborative is a 501(c)(3) public charity that provides families in Western New York facing pediatric cancer with programs that offer financial, practical, and emotional support from diagnosis to recovery and grief support. P.U.N.T. operates in collaboration with community hospital partners to ensure that every dollar raised gets channeled where it is most needed. This past April, P.U.N.T. established WNY Compassion Connection: A Center for Grieving Children and Families for any origin of loss to meet a major community need as a monumental expansion of their bereavement program.